Additional Changes to the YouTube Partner Program (YPP) to Better Protect Creators was posted on YouTube Creator Blog on January 16, 2018 that shakes a little bit of the world. Growing a YouTube channel is a hard thing to do. Like many other business, it’s the monetization that people after.
People should realize that YouTube is not the only place we can make money. At first, YouTube is a place we can share videos or our interests. We love to share and get reaction after that. Now, it become a matter of business only .
What’s the reason of people making You Tube videos for the first time? It’s for sharing their interest right? We know people who play games for hours and upload it to You Tube just to get praised by many people. Back then, it’s so cool, we love to see them trash talking and made achievements.
Now, everybody uploaded recorded games or stream their play. We have a lot of contents these days from funny videos to stupid videos. These videos lead to the changes of marketing strategy. Companies started to put their ads in You Tube videos.
The requirement for monetization is very simple before and inspire people to try to make videos, try to be confidence, try to be tough when they face the harsh comments. I think in some ways, You Tube changes people, whether it’s positive or negative, it’s not my rights to judge people.
YouTube new policy trigger thoughts,why they change it when it’s already perfect for everybody.
- They do not want to show ads on small YouTube Channels which doesn’t give results for the company’s who advertise their products. No clicks on their ads or not enough interesting videos that make viewers keep watching until the end. This affects the possibility of ads getting seen in-between the videos.
- Their claim to better protect creator is nonsense. Do they increase payments of ads showing in the “Effective Creators”? or simply make the “Effective Creators” richer? I really doubt that. I think it’s just the way to decrease their costs and also make better standing in front of their advertiser. It’s a reputation to uphold kind of crap.
If you still love to share whatever videos you have and love to challenge yourself to better present yourself, YouTube might be still a good place to learn.
I hope you enjoy my post! Please share your thoughts in the comment below!