Mobile Phone Marketing is described as the usage of the mobile or cell phone medium as a method of promoting communication or distribution of any sort of promotional or advertising messages to clients through wireless networks.
An even more exact definition is that the using interactive wireless advertising to deliver customers with time and placement sensitive, personalized information that endorses goods, services and concepts, thereby generating value for all those stakeholders.
The Mobile Marketing Association (MMA) happens to be an worldwide charitable association which defines “Mobile Marketing can be a number of practices that permits organizations to communicate and connect with their customers within an involved and pertinent manner by means of any mobile device or network.
This sort of marketing is usually called wireless marketing, however it is not definitely mobile, say for example a consumer’s emails with a Site at a pc in your house with signals carried spanning a wireless local area network or over a satellite network would qualify as wire less but is not mobile communicable.
There are actually of various types of cellular phone Marketing a variety of them are listed below;
Mobile Marketing by SMS
This kind of marketing became very well liked and extended in the mid 2000s. Using the rise of SMS (Short Message Service) in Europe and asia, popular business blossomed to some great extent. It is known that commonly, SMS messages are browsed within four minutes, making them highly flexible. From your last decade, SMS has become a legal advertising channel in almost the majority of parts of the world.
Mobile Phone marketing through the use of SMS has significantly prolonged swiftly in Europe and Asia as a good new channel to reach the viewers.
Initially SMS gained unfavorable media coverage in numerous European countries as being the latest way of spam as some promoters purchased lists and despatched unwanted information to consumer’s devices; but, as guidelines are put available by the mobile operators, SMS is considered the most well-liked branch of the Mobile Phone Marketing sector with several thousand million advertising SMS sent out every month everywhere globally.
Mobile Marketing by MMS
Mobile marketing via MMS possesses a timed slideshow of images, text, audio and video. This kind of marketing content is sent by Multimedia Message Service (MMS) but these are only for color screen mobile phones which you’ll find capable of sending and obtaining standard MMS message.
In-Game Mobile Marketing
In this marketing you’ll find primarily four major styles including interactive real-time 3D games, massive multiplayer games and online community games. This shows a trend in direction of more multifaceted and more difficult richer game play while on the other side, you will find the so-called casual games that are quite simple and also easy to play. At present, mostly mobile games today are such casual games and will also probably stay so for some time to come.
Some of the big brands and companies are now delivering marketing messages within mobile games or supporting entire games to push consumer engagement this also is known as mobile adver-gaming or Ad-funded mobile game.
Mobile Phone Web Marketing
These are the basic varieties of the advertisement on web sites specially designed for access by mobile phones is also available. Many popular websites for example MSN, Google, Yahoo, and also other major mobile content providers have already been selling advertising placement on their properties for many years already as of the time of this writing.
Although other advertising and marketing networks dedicated to mobile properties and advertisers can be found in addition, web forms on websites can be used to add with mobile texting sources for memory joggers about conferences, seminars and various important events that presume users don’t seem to be usually at their computers.
Mobile Marketing by Bluetooth
These sort of marketing businesses offer hot spot systems which include things like some sort of content-management system along with a Bluetooth syndication function. Bluetooth technology has got the advantages it is permission-based, has greater transfer speeds and it is a radio-based technology and without any charges.
Mobile Phone Marketing by Infrared
This means of marketing is the oldest and most confined way of Mobile Marketing. In the late 90s a few of the European companies have experimented with shopping window promoting by free Infrared waves, those are the restricted range and will never really set itself as the leading Mobile Marketing technology.